Pages are for businesses and are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.
Profiles are for your personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings.
Groups are for people who share a common interest. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.
1. Start by creating a page after you are logged in to your personal profile.
2. Add information to your Facebook page.
Add a profile picture, cover photo, information in the "About" section
3. Start sharing content.
By using the Page and Post Export option in your Facebook Page insights, you will have valuable data to help you understand how people use your Page and what works best for your business. Facebook insights can provide valuable data to help you measure your Page success. Keep track of your numbers and adjust accordingly!
Make sure to post relevant content.
-Promotions (events, sales, discounts)
-Updates (what are you up to?)
-Original Content (graphics, images, video, podcasts)
-Contests, inquiries for feedback (helps generate more interactions)
