Social Media Monitoring or Social Listening is the process of tracking conversations about your brand or relevant topics.
- Track keywords relevant to your brand, product, service
- Track other thought leaders or others having similar "conversations"
Social Media Analytics will measure your influence
- How do you compare to your competitors?
- How many people are you reaching?
- Tracking success, "Is it working?"
Social Media Terms, Defined:
- Impressions: Total number of times all your posts have been seen
- Reach: Total number of unique accounts that have seen any of your posts
- Engagement: Number of likes/comments/replies/saves
- Conversion: Number of times a desired result was achieved
