There are plenty of applications out there to choose from when looking to manage your social media. These applications give you access to multiple social media accounts at the same time. With all of your accounts in one place, you can choose to schedule social media posts from various networks at the same time.
See: 7 Awesome Social Media Management Tools
Basically, your "brand" is just the way that the general public perceives you and remembers you. For instance, you do not want to be like BP, a brand that is remembered for a huge oil spill. Instead, you may strive to be like Apple, which has a reputation for being reliable and cutting-edge.
One ingredient that goes into a brand is being consistent throughout all of your social media platforms. This means, using the same color scheme, design, layout, profile pictures, etc.
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