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Social Media Marketing: Overview

Thank you to Georgetown University for allowing us to reuse their Social Media Marketing LibGuide.

What Is Social Media?

Social media is an instrument of communication in which you can participate in the conversation and the creation of media yourself.

Is Social Media Marketing Effective?

Which of the following channels has been most effective for your business?

Benefits of Social Media Marketing

Leading benefits of using social media for marketing purposes

More Reasons to Use Social Media

There are many benefits to utilizing social media to the best of your ability!


Everybody's using it. Your target audience is connected, your competition is connected. This is the perfect platform to find an audience for yourself or your business.


Social media gives everyone a sense of global connectedness. It is seriously simple to interact and engage directly with your audience, which can be a huge number of diverse people.


Boosts your exposure. It's the new word-of-mouth marketing - what's said online is very powerful. Social media exposure can also generate online traffic for your website.


Start receiving real feedback from your audience (clients/customers/what have you).


By Creating and sharing valuable content, you will get noticed! Because of this you will be able to communicate your thoughts and ideas to more people.


If you are doing a great job on social media, you will establish credibility. People will take notice that you are honest, transparent, and professional.


Lastly, social media lets you have complete control over your brand.

Your First Steps...

Keeping up with your social media outlets will take time AND work. Here are some tricks to making the most of it:


1. Schedule Posts - This is an option on many popular social media applications like Facebook and Tumblr.


2. Find the Right Platform - Check out the "Popular Platforms" tab!


3. Create More Content - Whether it is images, graphics, video. Put something out there that will be valuable to your audience.

Weekly Time Commitment

Weekly time commitment for social media marketing

Social Media & News Consumption

In 2017, two-thirds of U.S. adults get news from social media