Social Media Marketing: Books & eBooks

"Master the secrets of Instagram-savvy businesses and entrepreneurs and learn how to successfully share your story, brand, and products with more than 600 million of today's visual consumers. Social media direct marketing expert Kim Walsh Phillips gives you a step-by-step tutorial that takes you from setting up your account to implementing strategies designed to attract and retain your target audience. Packed with priceless insights, advice, and valuable resources, you'll learn how to leverage your account to create celebrity status, grow your followers with a 21-day blueprint, turn followers into customers, effectively launch products, and drive sales with Instagram ads. Plus, you'll learn how to effectively use Instagram stories and live videos to grow your follower base -- all without spending a fortune."--Back cover.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry.

This all-in-one guide by an expert on social media strategy helps readers take full advantage of the marketing opportunities afforded them by social networking sites such as Facebook, Twitter and LinkedIn

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero's third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book Draws from a range of experiences, with examples from different library types and sizes Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation Features numerous screen shots and illustrations Provides a resource list at the end of every chapter, allowing readers to dig deeper With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.